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Suggestion box for Brad Wilson and Blue Cross

Now that Brad Wilson is pushing his way into the captain’s seat at Blue Cross I thought I would offer him a few friendly suggestions on how to improve the public image of his generally disliked company. I’m even willing to post these pointers without charging the big fees Blue Cross pays to Capstrat. Feel free to add your own suggestions to the box. 1. Stop lying about stupid stuff. Your company is like one of those annoying people who just makes things up for no particular reason, and